I was browsing the Louis Vuitton website sometime last month and came across the Leandra Medine Cohen Campaign for the first time. This post is a little late since its from Louis Vuitton Spring Summer 2020 Collection. It was released in February 2020. I absolutely loved this campaign and so I wanted to cover it.
Some of my favourite pictures from the campaign:
Man Repeller And Leandra Medine Cohen:
If you follow fashion blogs then you must know Man Repeller and its founder Leandra Medine Cohen! The idea for her blog came to Medine during a trip to Topshop with her friend Rachel Strugatz, now an online editor at Women’s Wear Daily. They were laughing at how everything was so “man-repelling” and that’s how the blog began. The idea behind it was how fashion loving women love certain trends that is off putting to certain men.
“Man Repeller explores the expansive constellation of things women care about from a place of openness and humor, with the conviction that an interest in fashion doesn’t minimize one’s intellect.”– “Man Repeller” Mission Statement
Leandra Medine and Man Repeller have come a long way since the beginning of her blog in 2010. They have managed to stay relevant and are loved by many, including yours truly!
When I saw the Louis Vuitton X Leandra Medine Cohen Spring Summer Shoe Collection campaign, it instantly made me smile! I have an MBA in marketing and have been working in Digital Media Marketing for past few years. Reading marketing case studies and understanding the role marketing plays on consumer psyche is one of my favourite pass times.
It’s the perfect campaign for the shoes in this Spring Summer 2020 collection with the perfect person to promote it! I especially loved this campaign because it feautures the LV Archlight Sneakers. The husband thinks they are hideously ugly and I absolutely Love them! The perfect Man Repelling shoes! 😆
“The new Louis Vuitton women’s shoe collection mixes classic and futuristic styles, sportswear and savoir-faire, sophistication and a boyish femininity, offering a bold, high fashion look for summer 2020.”Louis Vuitton Official Website
You can explore the full Louis Vuitton X Leandra Medine Cohen collection here.
Here is the film from the Campaign:
“A Mile In Leandra Medine Cohen’s Shoes”
What are your thoughts? Did you enjoy this campaign? What did you think of the collection? Let me know in the comments down below or over on my Instagram. I would love to know what you thought! If you liked this post check out other Fashion posts here. Thank you for stopping by.